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What is the social selling index?
75%

A good SSI score is above 75%.

The social selling index score goes from 0 to 100. On average people have a social selling index score between 40 to 50. Top performers have a sales SSI above 65 and social sellers in the 1% have a score above 75%.Follow these steps to view your LinkedIn social selling index for free:

  1. Make sure you're logged into your LinkedIn account.
  2. Visit: www.linkedin.com/sales/ssi.
  3. You'll see your score benchmarked against other influencers in your industry.

by Digital Marketing Institute

LinkedIn's Social Selling Index (SSI) is a formula that assesses the 'social selling' abilities of any user on the platform. It ranks your performance on LinkedIn against others in your network or industry and lets you know if your posts resonate with your audience.

What is the meaning of social selling : Social selling is a lead generation strategy designed to help salespeople directly interact with prospects through social platforms. The concept of social selling challenges the typical transaction experience between customers and companies, leading to more natural relationships with leads.

Is social selling index important

Users with a higher SSI score enjoy 45% greater social selling opportunities than those with a lower score. Sales representatives are 51% more likely to reach the quota. 78% of marketers who use social media for marketing outdo those who do not use it.

Why is the social selling Index important : The increase in SSI score was linked to better performance. Moreover, SSI is also a performance indicator in Sales Navigator, LinkedIn's paid subscription for salespeople engaged in prospecting. Having a good SSI score will allow you to stand out on the platform.

Here's what adds up to your score and ways to improve them.

  1. Establish your professional brand. Complete your profile with the customer in mind.
  2. Find the right people. Identify better prospects in less time using efficient search and research tools.
  3. Engage with insights.
  4. Build relationships.


The increase in SSI score was linked to better performance. Moreover, SSI is also a performance indicator in Sales Navigator, LinkedIn's paid subscription for salespeople engaged in prospecting. Having a good SSI score will allow you to stand out on the platform.

What does social selling index mean on LinkedIn

Social Selling Index (SSI) The Social Selling Index measures the four social selling activities as they take place on Sales Navigator and LinkedIn.com. Scores are contingent on: Create a Professional Brand.The Social Selling Index measures the four social selling activities as they take place on Sales Navigator and LinkedIn.com. Scores are contingent on: Create a Professional Brand. Establish a professional presence on LinkedIn with a complete profile: Profile completeness.Social selling is a sure way to boost brand awareness and brand visibility. For example, when you promote a certain product on your brand pages, it can be shared by your existing customers. This way, it reaches new potential leads consistently.

In order to understand how effective social selling can be, let's take a look at some key statistics: 78% of salespeople engaged in social selling outsell their peers who don't use social selling; Social sellers on LinkedIn have a 51% higher conversion rate than non-social sellers; 64% of sales teams using social …

How effective is social selling : 71% of people are more likely to buy something based on social media referrals. A successful social selling program leads to increased pipeline, better win rates, and up to 48% larger deals.

What is an example of social selling : For example, let's say you are promoting a social media suite through your LinkedIn profile. As it gets shared by other reputed players in your network, it adds credibility to your content. Over time, you can build on this trust and credibility.

How does LinkedIn social selling index work

Scored out of 100, it shows LinkedIn users how they rate against industry peers and their own network. Users are able to track how their SSI develops over time, as well as how they perform in four key areas: establishing a professional brand, finding the right people, engaging with insights, and building relationships.

Here's what adds up to your score and ways to improve them.

  1. Establish your professional brand. Complete your profile with the customer in mind.
  2. Find the right people. Identify better prospects in less time using efficient search and research tools.
  3. Engage with insights.
  4. Build relationships.

Most of those answers fit into one of the five categories we're going to go over in this post: Content, Community, Conversation, Collaboration, and Conversion. Using the 5 Cs together will ensure you're building the foundation to a solid social strategy.

How do you win social selling : Social Selling Tips

  1. Optimize your social media profiles.
  2. Leverage information on social media to connect with prospects.
  3. Diversify your platforms.
  4. Be an influencer and share helpful content.
  5. Demonstrate interest by interacting with your prospects' content.
  6. Be yourself, and be sincere.